Microsoft.

Client:

Microsoft

Agency:

Edelman


Project:

We were asked to create 2 Original pieces for a ‘Be Original’ project for Microsoft using photography as the medium. These were printed onto 1m wide canvas and shown at the launch of the newest Windows phone.

The first piece was a Microsoft logo made up of lots of photos that had been taken on the new Windows phone, demonstrating the fantastic quality.

The second piece was based on the brief of ‘Be Original’ and the people function of the phone, we decided to get a line up of the most Original creatives together to showcase the artistic side of the Windows phone, and the fact that it was connecting the creative world.